Zoe Karssen is known for her super casual shirts, sweaters and pants. The cult label was founded in Amsterdam in 2010. Since then the designer duo has managed to develop a brand that is rock ‘n’ roll and cool and with its pop references it appeals just as much to middle aged women as it does to younger teenagers.
Yesterday I was invited to the Zoe Karssen Sample Sale. When I arrived there, a long queue was already waiting to get in. Once I checked in my bag and coat and got a glass of Champagne I was set to get inside. A huge room, adorned with stucco on the walls was full with shirts, sweaters, jackets and pants and approx. 200 shopping-mad women. Let me tell you, it wasn’t easy to get a free mirror to look at what you’d tried on.
The discounts were pretty amazing. A Zoe Karssen shirt for only 25 bugs! The fabric felt so good and the shape was amazing! I just had to get it! As you can see: The Zoe Karssen Sample Sale was a success for me
Here are some impressions of the evening!